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 Not only the particular words, but also the choice of which language in which rap is widely debated topic in international hip hop. In Canada, the use of non-standard variants of French, such as Franglais, a mix of French and English, by groups such as Dead Obies[147] or Chiac (such as Radio Radio[148]) has powerful symbolic implications for Canadian language politics and debates on Canadian identity. In the United States rappers choose to rap in English, Spanish, or Spanglish, depending on their own backgrounds and their intended audience.[149]

 Hip hop has made a considerable social impact since its inception in the 1970s. "Hip hop has also become relevant to the field of education because of its implications for understanding language, learning, identity, and curriculum."[150] Orlando Patterson, a sociology professor at Harvard University, helps describe the phenomenon of how hip hop has spread rapidly around the world. Patterson argues that mass communication is controlled by the wealthy, the government, and major businesses in Third World nations and countries around the world.[151]

 He also credits mass communication with creating a global cultural hip hop scene. As a result, the youth are influenced by the American hip hop scene and start their own forms of hip hop. Patterson believes that revitalization of hip hop music will occur around the world as traditional values are mixed with American hip hop music,[151] and ultimately a global exchange process will develop that brings youth around the world to listen to a common musical form of hip hop.

 The annual Blockfest in Tampere, Finland is the largest hip hop music event in the Nordic countries[152] and also one of the best-selling festivals in advance.[153] Picture of Blockfest in 2017.

 It has also been argued that rap music formed as a "cultural response to historic oppression and racism, a system for communication among black communities throughout the United States".[154] This is due to the fact that hip hop culture reflected the social, economic, and political realities of the disenfranchised youth. In the 2010s, hip hop lyrics are starting to reflect original socially conscious themes. Rappers are starting to question the government's power and its oppressive role in some societies.[155] Rap music has been a tool for political, social, and cultural empowerment outside the United States. Members of minority communities—such as Algerians in France, and Turks in Germany—use rap as a platform to protest racism, poverty, and social structures.[156]

 Hip hop lyricism has gained a measure of legitimacy in academic and literary circles. Studies of hip hop linguistics are now offered at institutions such as the University of Toronto, where poet and author George Eliot Clarke has taught the potential power of hip hop music to promote social change.[142] Greg Thomas of the University of Miami offers courses at both the undergraduate and graduate level studying the feminist and assertive nature of Lil' Kim's lyrics.[157]

 Some academics, including Ernest Morrell and Jeffrey Duncan-Andrade, compare hip hop to the satirical works of great "Western canon" poets of the modern era, who use imagery and create a mood to criticize society. As quoted in their work "Promoting Academic Literacy with Urban Youth Through Engaging Hip Hop Culture":

 Hip hop texts are rich in imagery and metaphors and can be used to teach irony, tone, diction, and point of view. Hip hop texts can be analyzed for theme, motif, plot, and character development. Both Grand Master Flash and T.S. Eliot gazed out into their rapidly deteriorating societies and saw a "wasteland." Both poets were essentially apocalyptic in nature as they witnessed death, disease, and decay.[158]

 Hip hop music has been censored on radio and TV due to the explicit lyrics of certain genres. Many songs have been criticized for anti-establishment and sometimes violent messages. The use of profanity as well as graphic depictions of violence and sex in hip hop music videos and songs makes it hard to broadcast on television stations such as MTV, in music video form, and on radio. As a result, many hip hop recordings are broadcast in censored form, with offending language "bleeped" or blanked out of the soundtrack, or replaced with "clean" lyrics.

 The result – which sometimes renders the remaining lyrics unintelligible or contradictory to the original recording – has become almost as widely identified with the genre as any other aspect of the music, and has been parodied in films such as Austin Powers in Goldmember, in which Mike Myers' character Dr. Evil – performing in a parody of a hip hop music video ("Hard Knock Life (Ghetto Anthem)" by Jay-Z) – performs an entire verse that is blanked out. In 1995, Roger Ebert wrote:[159]

 Rap has a bad reputation in white circles, where many people believe it consists of obscene and violent anti-white and anti-female guttural. Some of it does. Most does not. Most white listeners don't care; they hear black voices in a litany of discontent, and tune out. Yet rap plays the same role today as Bob Dylan did in 1960, giving voice to the hopes and angers of a generation, and a lot of rap is powerful writing.

 In 1990, Luther Campbell and his group 2 Live Crew filed a lawsuit against Broward County Sheriff Nick Navarro, because Navarro wanted to prosecute stores that sold the group's album As Nasty As They Wanna Be because of its obscene and vulgar lyrics. In June 1990, a U.S. district court judge labeled the album obscene and illegal to sell. However, in 1992, the United States Court of Appeals for the Eleventh Circuit overturned the obscenity ruling from Judge Gonzalez, and the Supreme Court of the United States refused to hear Broward County's appeal. Professor Louis Gates testified on behalf of The 2 Live Crew, arguing that the material that the county alleged was profane actually had important roots in African-American vernacular, games, and literary traditions and should be protected.[160]

 Many black rappers—including Ice-T and Sister Souljah—contend that they are being unfairly singled out because their music reflects deep changes in society not being addressed anywhere else in the public forum. The white politicians, the artists complain, neither understand the music nor desire to hear what's going on in the devastated communities that gave birth to the art form.

 Gangsta rap is a subgenre of hip hop that reflects the violent culture of inner-city American black youths.[162] The genre was pioneered in the mid-1980s by rappers such as Schoolly D and Ice-T, and was popularized in the later part of the 1980s by groups such as N.W.A. Ice-T released "6 in the Mornin'", which is often regarded as the first gangsta rap song, in 1986. After the national attention that Ice-T and N.W.A created in the late 1980s and early 1990s, gangsta rap became the most commercially lucrative subgenre of hip hop.

 N.W.A is the group most frequently associated with the founding of gangsta rap. Their lyrics were more violent, openly confrontational, and shocking than those of established rap acts, featuring incessant profanity and, controversially, use of the word "nigga". These lyrics were placed over rough, rock guitar-driven beats, contributing to the music's hard-edged feel. The first blockbuster gangsta rap album was N.W.A's Straight Outta Compton, released in 1988.[163][164]

 Straight Outta Compton established West Coast hip hop as a vital genre, and established Los Angeles as a legitimate rival to hip hop's long-time capital, New York City. Straight Outta Compton sparked the first major controversy regarding hip hop lyrics when their song "Fuck tha Police" earned a letter from FBI Assistant Director Milt Ahlerich, strongly expressing law enforcement's resentment of the song.[163][164]

 Controversy surrounded Ice-T's song "Cop Killer" from the album Body Count. The song was intended to speak from the viewpoint of a criminal getting revenge on racist, brutal cops. Ice-T's rock song infuriated government officials, the National Rifle Association and various police advocacy groups.[165] Consequently, Time Warner Music refused to release Ice-T's upcoming album Home Invasion because of the controversy surrounding "Cop Killer".[165]

 Ice-T suggested that the furor over the song was an overreaction, telling journalist Chuck Philips "... they've done movies about nurse killers and teacher killers and student killers. [Actor] Arnold Schwarzenegger blew away dozens of cops as the Terminator. But I don't hear anybody complaining about that." Ice-T suggested to Philips that the misunderstanding of "Cop Killer" and the attempts to censor it had racial overtones: "The Supreme Court says it's OK for a white man to burn a cross in public. But nobody wants a black man to write a record about a cop killer."[165]

 The White House administrations of both George Bush senior and Bill Clinton criticized the genre.[161] "The reason why rap is under attack is because it exposes all the contradictions of American culture ... What started out as an underground art form has become a vehicle to expose a lot of critical issues that are not usually discussed in American politics. The problem here is that the White House and wanna-be's like Bill Clinton represent a political system that never intends to deal with inner city urban chaos," Sister Souljah told The Times.[161] Until its discontinuation on July 8, 2006, BET ran a late-night segment titled BET: Uncut to air nearly-uncensored videos. The show was exemplified by music videos such as "Tip Drill" by Nelly, which was criticized for what many viewed as an exploitative depiction of women, particularly images of a man swiping a credit card between a stripper's buttocks.

Eric Barber Music

 Public Enemy's "Gotta Give the Peeps What They Need" was censored on MTV, removing the words "free Mumia".[166] After the attack on the World Trade Center on September 11, 2001, Oakland, California group The Coup was under fire for the cover art on their album Party Music, which featured the group's two members holding a guitar tuner and two sticks[167] as the Twin Towers exploded behind them despite the fact that it was created months before the actual event. The group, having politically radical and Marxist lyrical content, said the cover meant to symbolize the destruction of capitalism. Their record label pulled the album until a new cover could be designed.

 Due to the success of the music genre, starting in the 2000s, more industries and brands began to cooperate with hip-hop artists, who until then had been considered too scandalous for mainstream marketing.[168] Similar to greenwashing, the phenomenon of companies using hip-hop collaborations for commercial purposes without fully understanding and supporting the culture involved is referred to as "streetwashing".[169]

 Critics such as Businessweek's David Kiley argue that the discussion of products within hip hop culture may actually be the result of undisclosed product placement deals.[170] Such critics allege that shilling or product placement takes place in commercial rap music, and that lyrical references to products are actually paid endorsements.[170] In 2005, a proposed plan by McDonald's to pay rappers to advertise McDonald's products in their music was leaked to the press.[170] After Russell Simmons made a deal with Courvoisier to promote the brand among hip hop fans, Busta Rhymes recorded the song "Pass the Courvoisier".[170] Simmons insists that no money changed hands in the deal.[170]

 The symbiotic relationship has also stretched to include car manufacturers, clothing designers and sneaker companies,[171] and many other companies have used the hip hop community to make their name or to give them credibility. One such beneficiary was Jacob the Jeweler, a diamond merchant from New York. Jacob Arabo's clientele included Sean Combs, Lil' Kim and Nas. He created jewelry pieces from precious metals that were heavily loaded with diamond and gemstones.[172]

 As his name was mentioned in the song lyrics of his hip hop customers, his profile quickly rose. Arabo expanded his brand to include gem-encrusted watches that retail for hundreds of thousands of dollars, gaining so much attention that Cartier filed a trademark-infringement lawsuit against him for putting diamonds on the faces of their watches and reselling them without permission.[172] Arabo's profile increased steadily until his June 2006 arrest by the FBI on money laundering charges.[173]

 While some brands welcome the support of the hip hop community, one brand that did not was Cristal champagne maker Louis Roederer. A 2006 article from The Economist magazine featured remarks from managing director Frederic Rouzaud about whether the brand's identification with rap stars could affect their company negatively. His answer was dismissive: "That's a good question, but what can we do? We can't forbid people from buying it. I'm sure Dom Pérignon or Krug [champagne] would be delighted to have their business."[174]

 In retaliation, many hip hop icons such as Jay-Z and Sean Combs, who previously included references to "Cris", ceased all mentions and purchases of the champagne. 50 Cent's deal with Vitamin Water, Dr. Dre's promotion of his Beats by Dr. Dre headphone line and Dr. Pepper, and Drake's commercial with Sprite are successful deals. Although product placement deals were not popular in the 1980s, MC Hammer was an early innovator in this type of strategy. With merchandise such as dolls, commercials for soft drinks and numerous television show appearances, Hammer began the trend of rap artists being accepted as mainstream pitchpeople for brands.[175]

 In retaliation, many hip hop icons such as Jay-Z and Sean Combs, who previously included references to "Cris", ceased all mentions and purchases of the champagne. 50 Cent's deal with Vitamin Water, Dr. Dre's promotion of his Beats by Dr. Dre headphone line and Dr. Pepper, and Drake's commercial with Sprite are successful deals. Although product placement deals were not popular in the 1980s, MC Hammer was an early innovator in this type of strategy. With merchandise such as dolls, commercials for soft drinks and numerous television show appearances, Hammer began the trend of rap artists being accepted as mainstream pitchpeople for brands.[175]

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 Hip hop culture has had extensive coverage in the media, especially in relation to television; there have been a number of television shows devoted to or about hip hop, including in Europe ("H.I.P. H.O.P." in 1984). For many years, BET was the only television channel likely to play hip hop, but in recent years[when?] the channels VH1 and MTV have added a significant amount of hip hop to their play list. Run DMC became the first African American group to appear on MTV.[176][177] With the emergence of the Internet, a number of online sites began to offer hip hop related video content.

 Hip hop magazines describe hip hop's culture, including information about rappers and MCs, new hip hop music, concerts, events, fashion and history. The first hip hop publication, The Hip Hop Hit List was published in the 1980s. It contained the first rap music record chart. It was put out by two brothers from Newark, New Jersey, Vincent and Charles Carroll (who was also in a hip hop group known as The Nastee Boyz). They knew the art form very well and noticed the need for a hip hop magazine. DJs and rappers did not have a way to learn about rap music styles and labels.

 The periodical began as the first Rap record chart and tip sheet for DJs and was distributed through national record pools and record stores throughout the New York City Tri-State area. One of the founding publishers, Charles Carroll noted, "Back then, all DJs came into New York City to buy their records but most of them did not know what was hot enough to spend money on, so we charted it." Jae Burnett became Vincent Carroll's partner and played an instrumental role in its later development.

 Another popular hip hop magazine that arose in the 1980s was Word Up magazine, an American magazine catering to the youth with an emphasis on hip hop. It featured articles on what is like to be a part of the hip hop community, promoted up-coming albums, bringing awareness to the projects that the artist was involved in, and also included posters of trending celebrities within the world of Hip Hop. The magazine was published monthly and mainly concerning rap, Hip Hop and R&B music. Word Up magazine was highly popular, it was even mentioned in the popular song by The Notorious B.I.G – Juicy "it was all a dream, use to read WordUp magazine". Word Up magazine was a part of pop culture.

 New York tourists from abroad took the publication back home with them to other countries to share it, creating worldwide interest in the culture and new art form.[citation needed] It had a printed distribution of 50,000, a circulation rate of 200,000 with well over 25,000 subscribers. The "Hip Hop Hit List" was also the first to define hip hop as a culture introducing the many aspects of the art form such as fashion, music, dance, the arts and most importantly the language. For instance, on the cover the headliner included the tag "All Literature was Produced to Meet Street Comprehension!" which proved their loyalty not only to the culture but also to the streets. Most interviews were written verbatim which included their innovative broken English style of writing. Some of the early charts were written in the graffiti format tag style but was made legible enough for the masses.[citation needed]

 The Carroll Brothers were also consultants to the many record companies who had no idea how to market hip hop music. Vincent Carroll, the magazine's creator-publisher, went on to become a huge source for marketing and promoting the culture of hip hop, starting Blow-Up Media, the first hip hop marketing firm with offices in NYC's Tribeca district. At the age of 21, Vincent Carroll employed a staff of 15 and assisted in launching some of the culture's biggest and brightest stars (the Fugees, Nelly, the Outzidaz, feat. Eminem and many more).[citation needed] Later other publications spawned up including: Hip Hop Connection, XXL, Scratch, The Source and Vibe.[178] Many individual cities have also produced their own local hip hop newsletters, while hip hop magazines with national distribution are found in a few other countries. The 21st century also ushered in the rise of online media, and hip hop fan sites now offer comprehensive hip hop coverage on a daily basis.

 Clothing, hair and other styles have been a big part of hip hop's social and cultural impact since the 1970s. Although the styles have changed over the decades, distinctive urban apparel and looks have been an important way for rappers, breakdancers and other hip hop community members to express themselves. As the hip hop music genre's popularity increased, so did the effect of its fashion.

 While there were early items synonymous with hip hop that crossed over into the mainstream culture, like Run-DMC's affinity for Adidas or the Wu-Tang Clan's championing of Clarks' Wallabees, it was not until its commercial peak that hip hop fashion became influential. Starting in the mid- to late 1990s, hip hop culture embraced some major designers and established a new connection with classic fashion.